Texas de BrazilLet's Start the New Year

A campaign targeted to online & in-mall audiences. Capitalizing on trend of “new year, new me”, a more applicable headline was written: “Don’t eat less, eat better.”
Texas de Brazil offers a new leaner selection, thus the copywriting was devised based on a visual that is synonymous with a healthy lifestyles: a Nutritional Chart!

Senior Copywriter
January, 2017