The Dubai MallThe Nutcracker

Celebrating the Christmas season is challenging in the UAE; specially when there are religious restrictions when talking about the traditional festivities. Messaging had to be devised that befitted the style of the brand while subtly mentioning the season of celebration.
This copywriting was later adapted to a radio script and was seen in-malls, activations, outdoor signages and online ads.

English Copywriter
December 2017
Campaign