The Dubai MallIt's Not A Fashion Statement

From just a destination to the connoisseurs of fashion, Fashion Avenue in The Dubai Mall now puts Dubai on the map as a dynamic style hub and gives you a never-seen-before look behind the curtain into the world of fashion!

For its 3 month celebration, we devised & brought to life a campaign concept: Fashion “Under Construction”. To accommodate a creative photo shoot, complimentary copies were devised to act as teasers adapted on TTL channels.

Copywriter & Project Manager
January 2018
Teaser Campaign